I start the process by digging into the history, heritage, and culture of the brand. Learning the ins and outs and compiling segments of interest into a narrative. I will establish your purpose, your points of differentiation, as I begin to craft strong declarations by using collective insight to uncover new opportunities.
Exploring a wide range or conceptual territories, I build on the discovery to develop a visual language that reflects the core ideas of the business and bring them to life. I will shape the look and feel, addressing stylistic strategies and aesthetics, with a strong focus of differentiation in the marketplace.
Collaboration and refinement leads to the core finalization. With the identity locked down, I shift the focus to organizing and packaging the brand for hand off. I will be there each step of the way, ensuring your new brand and story is used how it was intended and transitions from an idea to a reality.