BRAND STRATEGY

To succeed in branding, you must first understand your purpose. I can help with that.

BUSINESS NAMING

A good name or tagline has the power to influence the rest of the brand and even the success of the business. I will help you discover your identity through a number of creative systems that will deliver a building block for the brand and a connection with your audience.

CORE VALUES

Your values are the fundamental beliefs that guide your business and dictate the choices you make and behavior you display. I will help you dig deep through a series of exercises and workshops and discover who your brand is what it stands for.  

BRAND VISION + MISSION

Your company's mission statement outlines your purpose and the steps you're taking to fulfill that purpose. Your vision statement summarizes your ideals and the impact you hope to achieve in the future. I will guide you through the process to make sure your purpose resonates from staff member to consumer.

P O S I T I O N I N G

Understanding your brand's positioning will give you a leg up inside the marketplace and can be an incredibly powerful strategy. My process will help determine opportunities, establish relevancy with your consumers, and maximize your brand's value.

P E R S O N A S

Creating a brand persona is crucial in developing awareness and relation with your consumers. I will work with you to define who it is your brand is targeting and the most effective way to build a connection with them.

P E R S O N A L I T Y + V O I C E

Your brand personality is how your brand will present itself. I will design a consistent voice built from your target audience that aligns with your values while increasing your brand equity and client relationship.  

L O G O I D E N T I T Y

Your logo is the cornerstone of your brand. I will work with you collaboratively to create the most truthful, compelling, and beautiful identity of your brand. Supported by tireless research and fearless iteration, I will develop a deeply comprehensive and versatile identity system, perfectly tailored to your brand.

B R A N D C O L L A T E R A L

Because a full brand identity isn't just your logo. I can help amplify your voice by establishing your new brand into the real world. Whether it's through an array of print, digital, photography,  or packaging - I can grow with you and your brand through a multitude of touch points.