I’m Britt York, owner and operator of deSINt designs.
As a designer and developer, I bring creativity,
quality and uniqueness to every project I work on.
From brand strategy and user interface design,
to creative writing, front-end and back-end development,
my work exemplifies an appreciation for complete brand experiences.
People are wired to pay attention to things that are different. Things that break from the norm are the first things we notice. Generating this level of influence is critical
for turning communications into sales.
A successful brand needs to stand out, and while that is fundamental for getting noticed, it also needs to stand for something. The connection with the consumer is built on shared values, core beliefs, and personal similarities. Being authentic is being honest, open, and genuine, and is the beating heart of any sustainable brand.
Creating sparks of memorable surprises and thoughtfulness are what separate good brands from great brands. Everything should have a purpose; lending a voice to the story and an alignment of the core values.